Color Preference and Color Meaning of University Students

The purpose of this study were to see what is the color preference for college students and the meaning ofcolor, based on color psychology. The subjects are the male and female university students in Busan and the survey isconducted in March 2009, September 2009. Analysis is based on eight kinds of colors such as red, orange, yellow, green,cyan, blue, purple which are used in the psychological analysis of Howard & Dorothy Sun Corporate CRR (Colour reflec-tion reading), and words representing the meaning of colors. A total of 259 questionnaires were used to analyze data andanalysis was conducted by using SPSS 14.0 statistical package. First, by examining the best three colors among eight col-ors, the red which represents sociable and passionate leadership and a lot of energy was the first. Second, in terms ofpositive and negative sense, the green is stable, protected, red is passionate, strong', yellow is bright, happy and greenis' clean, young. The Blues has peaceful, tranquil image', the orange is lively animation, cheerful, and the purple showsa positive meaning of beautiful, precious, often mature, loving. Third, the preferences of boys and girls to compare colorsin the first preferred color, there were significant differences between boys and girls. Most boys prefer blue, while thegirls like red the most. Both boys and girls look at the meaning of green color with the most positive sense and especiallymale students have the negative connotation about the green color than female students.Key words:color preference, color meaning, color psychology