Information needs and sources of electorates in Nigeria

PurposeThe purpose of this study was to examine the information needs and sources of electorates in Nigeria and identify challenges electorates faced when obtaining electoral information and news.Design/methodology/approachThe study adopts the description survey design and hypothesized the information needs and sources on demographic variables such as age, sex and academic qualification. Both descriptive and inferential statistics were used. A quantitative approach used based on a questionnaire completed by 236 respondents and a snow ball nonprobability sampling technique was used in this study. The research adapted Wilson 1999 theory of information seeking behavior.FindingsThe findings identified five information needs that are of interest to the electorates: registration of voter, level of security, right as a voter, manifestoes and candidate profile. It was discovered that WhatsApp, Facebook and friends were sources electorates used most in obtaining election-related news and information. The research went further to streamline the number of times such election-related news and information items were sought in a day and week; it was discovered that the manual system still dominated with the print newspaper rather than Twitter, WhatsApp, friends and colleagues and Facebook. The young person used social media most as source of information compared to aged respondents in Nigeria. Thekre is increasing in women participating in political and electoral information. Formal education does not have significant impact on the usage of election information and news. Language barrier, erratic power supply, expensive network service and no knowledge of where to source for information proved to be challenges electorates faced when seeking election-related news and information.Research limitations/implicationsThis research will help to keep abreast of the information electorate needs and how they get such information. This research is limited to small group of electorates.Practical implicationsThis paper includes more information about the electorates and political parties information needs.Social implicationsThe finding was drawn from limited respondents that were ready to participate in the research by responding to various questions in the questionnaire. Therefore, there is need for further study to consider a wider population scope on information-related research of electorate in Nigeria.Originality/valueThis research was carried out by Ayinde Lateef; Keriafe D.E. and Fatima Ghayen.