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Book Review: Winning & Keeping Industrial Customers: The Dynamics of Customer Relations

Authors :
Lawrence A. Crosby
Source :
Journal of Marketing. 52:148-150
Publication Year :
1988
Publisher :
SAGE Publications, 1988.

Subjects

Subjects :
Marketing
business.industry
Dynamics (music)
Business and International Management
Customer relationship management
business
Industrial organization

Details

ISSN :
15477185 and 00222429
Volume :
52
Database :
OpenAIRE
Journal :
Journal of Marketing
Accession number :
edsair.doi...........ed95068a0c53b8249662d6de561f4cba
Full Text :
https://doi.org/10.1177/002224298805200113
Full Text Access
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