Ways To Improve The Company Competitiveness In The Conditions Of Economy Digitalization

Nowadays, the choice of the right strategy for the development of the organization and ways that can increase the competitiveness plays a huge role in strengthening position of the company in the market. It is very important that the chosen development path corresponds to current trends under conditions of the economy digitalization and informatization of services used in the management and operation of enterprises. The authors analyze opinions of students and graduates of universities in the Samara region in order to identify their attitude to digitalization and the main factors affecting the competitiveness of enterprises in these digital environment. The research was carried out using survey methods, in-depth interviews, mathematical methods and specialized software products. The purpose of this study is to determine the impact of digitalization on the efficiency and effectiveness of methods to improve the competitiveness of modern enterprises and identify the attitude of young representatives of our society to this issue. To achieve this goal, the author set the following research tasks: to study the attitude of students and graduates of HEIs in the Samara Region to the influence of informatization on the competitiveness of companies; to determine the main factors that may affect the efficiency of organizations in modern conditions; to find out specific features of the change process in Russian companies in the conditions of the economy digitalization.