Attachment Styles and Intimate Television Viewing: Insecurely Forming Relationships in a Parasocial Way

Attachment theory was investigated as an alternative inter-personal theory for understanding how audience members form parasocial relationships with television personalities. Attachment theory posits that people develop relationships in either a secure or insecure fashion. We explored whether attachment styles influenced the extent to which individuals engage in parasocial interaction. A total of 115 students completed the parasocial scale and two attachment style questionnaires. Results provided evidence that attachment styles are related to parasocial behavior: Anxious-ambivalents were the most likely to form parasocial bonds, Avoidants were the least likely to develop such relationships, and Secures were in the middle, with the more mistrusting Secures showing a tendency to engage in parasocial interaction. The discussion focuses on the implications of these findings for the attachment process.