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Intentional Viewing of Skippable Ads on YouTube: An Exploratory Study
- Source :
- European Advertising Academy ISBN: 9783658404284
- Publication Year :
- 2023
- Publisher :
- Springer Fachmedien Wiesbaden, 2023.
Details
- ISBN :
- 978-3-658-40428-4
- ISBNs :
- 9783658404284
- Database :
- OpenAIRE
- Journal :
- European Advertising Academy ISBN: 9783658404284
- Accession number :
- edsair.doi...........f4f46a2ea3e66441e043d86f3464df23
- Full Text :
- https://doi.org/10.1007/978-3-658-40429-1_6