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Anticipatory value-in-use in early-stage digital health service transformations: How consumers assess value propositions before and after abrupt, exogenous shocks
- Source :
- Journal of Business Research. 163:113910
- Publication Year :
- 2023
- Publisher :
- Elsevier BV, 2023.
- Subjects :
- Marketing
Subjects
Details
- ISSN :
- 01482963
- Volume :
- 163
- Database :
- OpenAIRE
- Journal :
- Journal of Business Research
- Accession number :
- edsair.doi...........f6767eb3b751f155f2dce8e8df065818