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Anticipatory value-in-use in early-stage digital health service transformations: How consumers assess value propositions before and after abrupt, exogenous shocks

Authors :
Andrew J. Dahl
James W. Peltier
Eric L. Swan
Source :
Journal of Business Research. 163:113910
Publication Year :
2023
Publisher :
Elsevier BV, 2023.

Subjects

Subjects :
Marketing

Details

ISSN :
01482963
Volume :
163
Database :
OpenAIRE
Journal :
Journal of Business Research
Accession number :
edsair.doi...........f6767eb3b751f155f2dce8e8df065818

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