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Adolescents’ Responses to Cereal Ads: An Assessment of Weight and Gender

Authors :
Aysen Bakir
Jessica Castonguay
Jeffrey G. Blodgett
Source :
Journal of Food Products Marketing. 25:785-804
Publication Year :
2019
Publisher :
Informa UK Limited, 2019.

Abstract

Childhood obesity is a health epidemic. While we know that food advertising is impacting dietary perceptions of youth, we do not know all of the contributing factors. Health claims are used...

Details

ISSN :
15404102 and 10454446
Volume :
25
Database :
OpenAIRE
Journal :
Journal of Food Products Marketing
Accession number :
edsair.doi...........f72672d130c97bfa08d462b1f97ebc83