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Brand value
- Source :
- Journal of Brand Management. 13:188-192
- Publication Year :
- 2006
- Publisher :
- Springer Science and Business Media LLC, 2006.
- Subjects :
- Marketing
Strategy and Management
Subjects
Details
- ISSN :
- 14791803 and 1350231X
- Volume :
- 13
- Database :
- OpenAIRE
- Journal :
- Journal of Brand Management
- Accession number :
- edsair.doi...........f9030eaca82b101dbc09ef36e5ada3ff
- Full Text :
- https://doi.org/10.1057/palgrave.bm.2540261