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Culture and Branding
- Source :
- Handbook of Culture and Consumer Behavior
- Publication Year :
- 2015
- Publisher :
- Oxford University Press, 2015.
Details
- Database :
- OpenAIRE
- Journal :
- Handbook of Culture and Consumer Behavior
- Accession number :
- edsair.doi...........f92576a5ee43b9fe5f0899e7ca93f4b7
- Full Text :
- https://doi.org/10.1093/acprof:oso/9780199388516.003.0011