Public’s Behaviour in Front of Sports: Case of Spanish Football

Football is more than a sport, it’s a business that offers an outstanding return for the participants in this business model. However, in recent years it appears that the economic situation of the sport is not as prominent as before and they have begun to detect declines in audiences, reduction of the number of fans in stadiums, etc. In this way, we will formulate a model that will allow us to identify the aspects that influence the loyalty of consumers in sports area. Thus, carry out an analysis of structural equations that will allow us to test the degree of loyalty in sport will be defined both by the quality of the service, as for the level of consumer satisfaction. Thus, we will proceed to an analysis of structural equations that allow us to test that relevant factors in the behavior of the followers will be the reputation of the soccer teams and the degree of satisfaction of the followers.