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Investigating customers’ system justifying responses: application of system justification theory
- Source :
- The Service Industries Journal. 41:832-851
- Publication Year :
- 2019
- Publisher :
- Informa UK Limited, 2019.
-
Abstract
- Brand failures are detrimental for the business success. However, the extant literature has not yet investigated in what situation a brand failure can be perceived more negatively than has ...
Details
- ISSN :
- 17439507 and 02642069
- Volume :
- 41
- Database :
- OpenAIRE
- Journal :
- The Service Industries Journal
- Accession number :
- edsair.doi...........fbe92eba9876a93aaa6b0e1332d795b7
- Full Text :
- https://doi.org/10.1080/02642069.2019.1579800