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The influence of brand cultural marketing on consumers' willingness to participate in value co-creation

Authors :
Guihang Guo
Ying Li
Chuqiao Zhong
Source :
2022 13th International Conference on E-business, Management and Economics.
Publication Year :
2022
Publisher :
ACM, 2022.

Details

Database :
OpenAIRE
Journal :
2022 13th International Conference on E-business, Management and Economics
Accession number :
edsair.doi...........fcc1d4faf10c8aec5999a67c26daa031