Back to Search
Start Over
The influence of brand cultural marketing on consumers' willingness to participate in value co-creation
- Source :
- 2022 13th International Conference on E-business, Management and Economics.
- Publication Year :
- 2022
- Publisher :
- ACM, 2022.
Details
- Database :
- OpenAIRE
- Journal :
- 2022 13th International Conference on E-business, Management and Economics
- Accession number :
- edsair.doi...........fcc1d4faf10c8aec5999a67c26daa031