Collaborative Tourism: An Analysis of Motivation and Satisfaction in World Heritage Cities. The Case of Córdoba

As other economic sectors, tourism has been affected by the irruption of the new economy. Transportation, accommodation, and other services related to tourism are undergoing great changes. The purpose of this study is to analyze the relationship between motivations, satisfaction and consumer behavior in the people who visit the city of Córdoba and who use the services of the collaborative economy, specifically concerning accommodation. A survey was carried out on a representative sample of tourists who visited Córdoba and who stayed in tourist apartments. Results show a positive influence of the motivations on the consumer behavior, as well as on the satisfaction of the tourists who practice collaborative tourism in the city of Córdoba.