Lifestyling entrepreneurs’ sociological expressionism

This study explores the tourism host-home relationship investigated through documentary analysis of photographs choreographed through mutual negotiation between hosts and researcher (collaborative auto-driving) and participants’ spoken narratives (photo-elicitation interviews); we identify the significance for tourism product construction. Major findings concern the sociological expressionism of the tourism lifestyle entrepreneur who creates a certain personal brand identity or ‘lifestyling’ through their commercial home presentation; ‘private’, ‘inclusive’ and ‘temporal’ classification categories of hosts’ favourite spaces in the home are identified, based upon the individual spatial management strategies employed. Depictions of favourite spaces emphasised emotional and sensorial dimensions rather than material things present, and were described as spaces of contentment and tranquillity essential for energising hosts in the ongoing production of the commercial home.