Eicher Motors: Iconic Royal Enfield brand

Eicher Motors is a leading auto player. It is the owner of the iconic RoyalEnfield motorcycle brand. It commands 25% market share in 125cc+category and 95% share in 250cc+ category. Its volumes have risen at astellar CAGR of 30%+ over the last ten years. This volume growth issupported by the developing economy and its favorable demographics.Rising income levels and higher discretionary spending by millennials andGeneration Z is likely to help the company to drive volumes. The companyhas beefed up its dealer network and opened studio stores keeping theRoyal Enfield brand image intact. All in all, the company is well placed toreap benefits from its iconic Royal Enfield brand.