Marie Lund, An Argument on Rhetorical Style. Aarhus, Denmark: Aarhus University Press, 2017. 220 pp. $39.98 (paper). ISBN: 978-8771842203

In Permanence and Change, Kenneth Burke wrote that rhetorical style is nothing more than ingratiation—an attempt to gain approval by saying the right thing in the right context. Marie Lund’s commen...