Autonomy in consumer choice

Authors :: Markus Giesler
Stefano Puntoni
Yanmei Zheng
Yonat Zwebner
Rom Y. Schrift
Amit Bhattacharjee
Klaus Wertenbroch
Donald R. Lehmann
Joseph W. Alba
Alixandra Barasch
Gideon Nave
Sandra Matz
Joshua Knobe
Jeffrey R. Parker
Department of Marketing Management
Source :: Marketing Letters, Marketing Letters, 31(4), 429-439. Springer New York
Publication Year :: 2020
Publisher :: Springer Science and Business Media LLC, 2020.
Abstract: We propose that autonomy is a crucial aspect of consumer choice. We offer a definition that situates autonomy among related constructs in philosophy and psychology, contrast actual with perceived autonomy in consumer contexts, examine the resilience of perceived autonomy, and sketch out an agenda for research into the role of perceived autonomy in an evolving marketplace increasingly characterized by automation.