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Discretionary food advertising on television in 2017: a descriptive study
- Source :
- Smithers, L G, Wang, X, Haag, D, Agnew, B, Lynch, J & Sorell, M 2019, ' Discretionary food advertising on television in 2017 : a descriptive study ', Australian and New Zealand Journal of Public Health, vol. 43, no. 6, pp. 519-521 . https://doi.org/10.1111/1753-6405.12942, Australian and New Zealand Journal of Public Health, Vol 43, Iss 6, Pp 519-521 (2019)
- Publication Year :
- 2019
- Publisher :
- Elsevier BV, 2019.
-
Abstract
- OBJECTIVE: To describe advertising of discretionary foods on television at times when children watch television.METHODS: We randomly sampled 84 days (one of each weekday for every month of the year) for 2017, viewed all food advertisements and categorised them according to type (healthy, discretionary or other). The frequency of advertisements per hour was calculated for times when most children watch television (peak viewing time PVT1) and when C-rated programs can be broadcast (PVT2).RESULTS: The rate of advertising of discretionary foods during PVT1 was 1.5/hour (95%CI 1.4-1.5), and during PVT2 was 1.7/hour (1.6-1.8).CONCLUSIONS: Children continue to be exposed to food advertising. Implications for public health: Voluntary food and grocery industry codes have not prevented children from being exposed to discretionary food advertising on television. From June 2019, all food and beverage advertising is subject to either food industry or advertising industry codes. The data presented here will form the baseline for future evaluation of whether the new arrangements reduce children's exposure to food advertising.
- Subjects :
- Male
medicine.medical_specialty
Food industry
030309 nutrition & dietetics
Grocery industry
Beverages
03 medical and health sciences
0302 clinical medicine
children
Advertising
medicine
Food Industry
Humans
030212 general & internal medicine
Child
advertising
0303 health sciences
business.industry
lcsh:Public aspects of medicine
Public health
digestive, oral, and skin physiology
Public Health, Environmental and Occupational Health
Food advertisements
lcsh:RA1-1270
television
Food
Child, Preschool
Female
Television
Watch Television
Descriptive research
business
food and beverage
Subjects
Details
- ISSN :
- 13260200
- Volume :
- 43
- Database :
- OpenAIRE
- Journal :
- Australian and New Zealand Journal of Public Health
- Accession number :
- edsair.doi.dedup.....42491a3144a55118a7776161cc548886