The New Marketing Myopia

MLA

Minette E. Drumwright, et al. “The New Marketing Myopia.” SSRN Electronic Journal, Jan. 2009. EBSCOhost, https://doi.org/10.2139/ssrn.1336886.

APA

Minette E. Drumwright, Mary C. Gentile, & N. Craig Smith. (2009). The New Marketing Myopia. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1336886

Chicago

Minette E. Drumwright, Mary C. Gentile, and N. Craig Smith. 2009. “The New Marketing Myopia.” SSRN Electronic Journal, January. doi:10.2139/ssrn.1336886.