The Influence of Extrinsic Motivation on Innovative Work Behaviour with Moderating Role of Quality Culture

Objective: This study explored the influence of extrinsic motivation on innovative work behaviour in higher education institutions in Iraq as moderated by quality culture. Although the employees' innovative work behaviour is the key sources of organizational innovation, it does not develop automatically. Leadership should give employees suitable work incentives and more motivation to increase their innovative behaviour. Methodology:This study discusses the theoretical concepts based on Social Exchange Theory and previous studies to explore the logical relationships between research variables. The results: The research study concludes that the feeling of extrinsic motivation is enormously important to realize the continuous flow of innovative work behavior, especially through the influence of quality culture on this relationship. Likewise, in line with the Social Exchange Theory, extrinsic motivation may positively influence innovative work behaviour. In addition, the quality culture, as one of the contextual factors, is very important for the higher education institutions as it affects the innovative work behaviour of employees. Implication: The results are expected to have both theoretical and practical contributions to enable Iraqi higher education institutions to improve the level of innovation. The results of this study can be used as a strategy by the administration for the purpose of improving innovative work behaviour. This study involves several limitations, including the lack of empirical examination. The future empirical studies may use this theoretical framework to cover this aspect.