Strategic Management Plan for a Supermarket (McTan Grocery Store - Novaliches, Quezon City, Philippines)

Built in 2010, McTan Grocery Store is a supermarket in Novaliches, Quezon City. Even if everything is a calculated risk, the owner developed it by understanding how to operate a firm. It began as a tiny wholesaler and eventually had two or three branches, but it also shut down right away for several reasons. McTan Grocery Store carefully considers every aspect of how to run the business and what to do to increase sales. This strategic management document intends to offer tactical techniques for the creation of competitive advantage. To comprehend complicated issues in a practical setting, this study applied a case-study methodology. To assess the business environment, opportunities, and risks, the research also applied the PESTLE analysis. According to the study's findings, McTan Grocery Store's largest rival in their neighborhood of Novaliches, Quezon City, is Ever Grocery. Additionally, it was determined and advised that the company employ techniques like market penetration and development. Integration should also be considered in this circumstance. In general, the company should research additional business-growth methods if it wants to have a competitive advantage.
Journal of Strategic Management in Business Administration (Course Final Output; Preprint)