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Healthy Eating in Low-Income Rural Louisiana Parishes: Formative Research for Future Social Marketing Campaigns
- Source :
- International Journal of Environmental Research and Public Health, International Journal of Environmental Research and Public Health, Vol 18, Iss 4745, p 4745 (2021), Volume 18, Issue 9
- Publication Year :
- 2021
- Publisher :
- MDPI AG, 2021.
-
Abstract
- High rates of obesity and chronic disease exist in the southeastern United States (US). Knowledge about the attitudes, beliefs, and barriers of the rural low-income Louisiana population regarding healthy eating is limited. Focus Group discussions based on the Theory of Planned Behavior (TPB) were conducted in rural parishes (N = 3) with low-income residents of Louisiana (N = 29). Grounded Theory methods and cross-case analysis were used. The participants were primarily single Black females of age 18–30 years who earned a high school diploma, were employed, and had children. Beliefs included healthy eating was physically beneficial, yet financial impacts and the low palatability of healthy foods were barriers. Professional resources for nutrition education were limited which led to reliance on friends, family, and the internet. Friends and family were positive and negative influences on eating choices. Control beliefs included the high prices and low palatability of healthy foods, the wide availability of Energy Dense Nutrient Poor (EDNP) foods, and low motivation to sustain eating behavior changes. Formative research to optimize campaign distribution channels may improve accessibility to social marketing support and healthy eating resources. Persuasive messages that address control beliefs are needed in social marketing campaigns for rural low-income Louisiana environments.
- Subjects :
- Adult
Adolescent
030309 nutrition & dietetics
Health, Toxicology and Mutagenesis
Nutrition Education
education
Population
Distribution (economics)
Article
Grounded theory
Young Adult
03 medical and health sciences
0302 clinical medicine
Environmental health
medicine
Humans
rural population
030212 general & internal medicine
Child
0303 health sciences
education.field_of_study
business.industry
Public Health, Environmental and Occupational Health
Theory of planned behavior
Feeding Behavior
low-income population
Louisiana
medicine.disease
Focus group
Obesity
Southeastern United States
Social marketing
healthy eating
social marketing
Medicine
Female
theory of planned behavior
Diet, Healthy
Psychology
business
Subjects
Details
- ISSN :
- 16604601
- Volume :
- 18
- Database :
- OpenAIRE
- Journal :
- International Journal of Environmental Research and Public Health
- Accession number :
- edsair.doi.dedup.....52cf911a4c9a318c4ddda684030a6242