Rankin–Eisenstein classes in Coleman families

We show that the Euler system associated to Rankin--Selberg convolutions of modular forms, introduced in our earlier works with Lei and Kings, varies analytically as the modular forms vary in $p$-adic Coleman families. We prove an explicit reciprocity law for these families, and use this to prove cases of the Bloch--Kato conjecture for Rankin--Selberg convolutions.
Updated version, to appear in "Research in the Mathematical Sciences" (Robert Coleman memorial volume)