Flexible Mobile Hub for E-Bike Sharing and Cruise Tourism: A Case Study

Bike sharing is no longer a novelty in transportation and has now become a mobility solution in its own right. This study investigated the potential scope of application of e-bike sharing solutions for a niche sector such as cruise tourism, the importance of which is growing, with the aim of improving sustainability and reducing pollution levels in cruise ports. A revealed preference survey was administered to cruise tourists, who chose a pilot e-bike service once they had disembarked from the ship to visit the nearby city center, to investigate the main variables affecting satisfaction with the service under investigation. An ordered probit model was specified and calibrated to identify the relationship among the variables influencing e-bike sharing usage by cruise tourists and their satisfaction. Subsequently, the marginal effect of each significant factor was evaluated to quantify its actual impact on the related e-bike sharing satisfaction level. The results obtained are consistent with the literature, but interesting interpretations are provided in terms of the relative importance of significant variables.