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How to Write Up Case-study Methodology Sections

How to Write Up Case-study Methodology Sections

Authors :
C. Anthony Di Benedetto
Michael B. Beverland
Adam Lindgreen
Source :
Industrial Marketing Management. 96:7-10
Publication Year :
2021
Publisher :
Elsevier, 2021.

Abstract

Business-to-business marketing academics study complex phenomena, aiming to describe these phenomena through theoretical frameworks, explaining the relationships among the framework's constructs, and provide guidance and insight to decision-makers. Not surprisingly, often business-to-business researchers undertake qualitative case studies. In this editorial, we discuss what we believe could be reported in the write-up of a case-study methodology section. In particular, we consider the issues of selecting cases; crafting instruments and protocols, entering the field; and analyzing the data. How to assess the validity and reliability of qualitative case studies is also discussed. We finish the editorial by examining three exemplar case studies that have been published in Industrial Marketing Management.

Details

Language :
English
ISSN :
18732062 and 00198501
Volume :
96
Database :
OpenAIRE
Journal :
Industrial Marketing Management
Accession number :
edsair.doi.dedup.....679d0d7d62b1e7b1b61bf3779bd30571
Full Text :
https://doi.org/10.1016/j.indmarman.2020.04.012