Innovation Policy and Environmental Sustainability as Strategic Tools for Reaching Higher Performances A Regional Empirical Analysis to Find the Best Practice

Despite the sector or the company’s size, the choice of the strategies is worth; it is about a set of different aspects included by firms into their own strategic and operating procedures. The general aim of this study is to analyse how Italian Small and Medium Enterprises (SMEs) are tackling the challenges by adopting more responsible and sustainable strategies and tools in order to create social and economic value and to compete successfully. Moreover, the paper is focused on setting up a rulebook for family business SMEs in which are specified suggestions about overcoming the crisis and achieving the success.