Back to Search
Start Over
We will make you like our research: The development of a susceptibility-to-persuasion scale
- Source :
- PLoS ONE, Vol 13, Iss 3, p e0194119 (2018), PLoS ONE, Modic, D, Anderson, R & Palomäki, J 2018, ' We will make you like our research: The development of a susceptibility-to-persuasion scale ', PLoS ONE, vol. 13, no. 3, e0194119, pp. 1-21 . https://doi.org/10.1371/journal.pone.0194119
- Publication Year :
- 2018
- Publisher :
- Public Library of Science (PLoS), 2018.
-
Abstract
- Psychological and other persuasive mechanisms across diverse contexts are well researched, with many studies of the effectiveness of specific persuasive techniques on distinct types of human behaviour. In the present paper, our specific interest lies in the development of a generalized modular psychometric tool to measure individuals' susceptibility to persuasion. The scale is constructed using items from previously developed and validated particulate scales established in the domains of social psychology and behavioural economics. In the first study we establish the Susceptibility to Persuasion II (StP-II) scale, containing 54 items, 10 subscales and further 6 sub-sub scales. In Study 2 we establish the scale's construct validity and reconfirm its reliability. We present a valid and reliable modular psychometric tool that measures general susceptibility to persuasive techniques. Since its inception, we have successfully implemented the StP-II scale to measure susceptibility to persuasion of IT security officers, the role of psychology of persuasion in cybercrime victims and general persuadability levels of Facebook users; these manuscripts are in preparation. We argue that the StP-II scale shows promise in measuring individual differences in susceptibility to persuasion, and is applicable across diverse contexts such as Internet security and cybercrime.
- Subjects :
- Male
Persuasion
Individuality
Social Sciences
lcsh:Medicine
050109 social psychology
Mathematical and Statistical Techniques
Cognition
Sociology
Advertising
Surveys and Questionnaires
future consequences
Psychology
SOCIAL DESIRABILITY
Computer Networks
lcsh:Science
media_common
consumers need
Marketing
Individual susceptibility
05 social sciences
Middle Aged
OLS REGRESSION
SENSATION-SEEKING
Physical Sciences
Sensory Perception
Female
InformationSystems_MISCELLANEOUS
Social psychology
Factor Analysis
Statistics (Mathematics)
Cognitive psychology
Research Article
Adult
Computer and Information Sciences
LOW SELF-CONTROL
Social Psychology
Psychometrics
515 Psychology
media_common.quotation_subject
Decision Making
Persuasive Communication
Research and Analysis Methods
InformationSystems_MODELSANDPRINCIPLES
MISSING DATA
0502 economics and business
Humans
0501 psychology and cognitive sciences
Statistical Methods
Social Behavior
CONFIRMATORY FACTOR-ANALYSIS
of-fit indexes
Behavior
Internet
business.industry
Scale (chemistry)
lcsh:R
Scale development
Social Influence
Cognitive Psychology
Biology and Life Sciences
Reproducibility of Results
Modular design
Communications
EGO-DEPLETION
Cognitive Science
050211 marketing
lcsh:Q
business
Mathematics
Neuroscience
Subjects
Details
- Language :
- English
- ISSN :
- 19326203
- Volume :
- 13
- Issue :
- 3
- Database :
- OpenAIRE
- Journal :
- PLoS ONE
- Accession number :
- edsair.doi.dedup.....7b7f40bcad3fd472131b9917e0d0aa74