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Pesquisa em organizações: por uma abordagem etnográfica
- Source :
- Civitas-Revista de Ciências Sociais, Vol 3, Iss 2, Pp 435-456 (2003)
- Publication Year :
- 2003
- Publisher :
- Pontifícia Universidade Católica do Rio Grande do Sul (EDIPUCRS), 2003.
-
Abstract
- Since the 1980´s an insertion of anthropology has been occuring in diverse scientific fields. The anthropological approach and the "anthropological regard" have been used by different areas, including organizational studies. This utilization of the anthropological perspective is associated with the use of ethnography, a research methodology originated in anthropology through intensive investigations in "primitive" societies. The utilization of ethnography can make the knowledge of the organizational reality widen. It can complement the studies conducted through other research methodologies. On the other hand, it can trivialize ethnography. This methodology can be seen merely as a research technique, out of the scientific context in which it has been originated and exhaustively debated. This article intends to encourage the utilization of ethnography in organizational research. At first, it makes a literature review of both classic and contemporaneous discussions concerning the ethnographic practice in anthropology. Afterwards, it presents a synthesis, which discusses a list of aspects that should be considered when realizing organizational researches through ethnographic approach. Keywords: Anthropology; ethnography; research methodology; organizational studies
- Subjects :
- Cultural Studies
H1-99
Sociology and Political Science
Anthropology
Research methodology
Organizational studies
ADMINISTRAÇÃO DE EMPRESAS
Context (language use)
Organizational reality
Development
Applied anthropology
ETNOGRAFIA
Epistemology
Social sciences (General)
Ethnography
lcsh:H1-99
Sociology
lcsh:Social sciences (General)
Subjects
Details
- Language :
- Portuguese
- ISSN :
- 19847289
- Volume :
- 3
- Issue :
- 2
- Database :
- OpenAIRE
- Journal :
- Civitas - Revista de Ciências Sociais
- Accession number :
- edsair.doi.dedup.....7f9d7eebfc2763256a2f5f41280039e0