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The process of forming a mobile media habit: results of a longitudinal study in a real-world setting

Authors :
Teresa K. Naab
Anna Schnauber-Stockmann
Publication Year :
2019

Abstract

Media habits are central constructs in audience research. Yet, little is known about the formation of (media) habits. Based on theoretical elaboration and the results of a longitudinal study on the...

Details

Language :
English
Database :
OpenAIRE
Accession number :
edsair.doi.dedup.....88aa9b67825de920933c8a3971479c5e