Determinants of Residents’ Word-of-Mouth Behaviour and Support for Tourism

Authors :: María Francisca Blasco López
Nuria Recuero Virto
José Figueiredo
Source :: Administrative Sciences, Volume 10, Issue 3, Repositório Científico de Acesso Aberto de Portugal, Repositório Científico de Acesso Aberto de Portugal (RCAAP), instacron:RCAAP, Administrative Sciences, Vol 10, Iss 51, p 51 (2020)
Publication Year :: 2020
Publisher :: Multidisciplinary Digital Publishing Institute, 2020.
Abstract: This research explores residents&rsquo support for tourism by introducing&mdash for the first time&mdash the variable of residents&rsquo word-of-mouth intention. The tested model proposes that residents&rsquo support for tourism is influenced by residents&rsquo word-of-mouth and tourism benefits the model also examines the impacts of community attachment and community involvement on the benefits of tourism. The relationship between tourism benefits and residents&rsquo word-of-mouth is the most significant indication of the tested model, followed by the linkage between tourism benefits and support for tourism. Besides this, the positive and significant effect of residents&rsquo word-of-mouth on their support for tourism has been proven. The results stress the need for increased focus on the benefits of tourism by increasing community attachment, as they reveal that more attached residents lead to more positive perceptions of the benefits of tourism, consequently having a higher effect on their word-of-mouth intention and support for tourism.