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Engineering Digital Motivation in Businesses: A Modelling and Analysis Framework
Engineering Digital Motivation in Businesses: A Modelling and Analysis Framework
- Publication Year :
- 2020
-
Abstract
- Digital Motivation refers to the use of software-based solutions to change, enhance, or maintain people’s attitude and behaviour towards specific tasks, policies, and regulations. Gamification, persuasive technology and entertainment computing are example strands of such a paradigm. Digital Motivation has unique properties which necessitate careful consideration of its analysis design methods. This stems from the strong human factor involvement, and if it is not implemented effectively, it can result in Digital Motivation being perceived negatively or leading to reduced motivation. The emerging literature on the topic includes approaches for creating Digital Motivation solutions. However, their primary focus is on specifying its operation, for example, the design of\ud feedback, rewards and levels. In this paper, we propose a novel modelling language which enables capturing Digital Motivation as an integral part of the organisational and social structure of a business, captured via Goal Models. We also demonstrate how modelling of motivational techniques\ud at this level, the goal level, enables a more powerful analysis that informs the introduction, design and management of Digital Motivation. Finally, we evaluate the language and its analysis using different perspectives and quality measures and report the results.
- Subjects :
- Structure (mathematical logic)
Focus (computing)
021103 operations research
Knowledge management
Computer science
business.industry
Reduced Motivation
media_common.quotation_subject
0211 other engineering and technologies
020207 software engineering
02 engineering and technology
Persuasive technology
Entertainment
Software
Factor (programming language)
0202 electrical engineering, electronic engineering, information engineering
Quality (business)
business
computer
Information Systems
media_common
computer.programming_language
Subjects
Details
- Language :
- English
- ISSN :
- 09473602
- Database :
- OpenAIRE
- Accession number :
- edsair.doi.dedup.....93be72bef4c46a6c2387e5a84e84cac8