POLICY DEVELOPMENT TOWARDS APPLICATION AND CONTENTS SERVICE PROVIDERS ON DIGITAL ECOSYSTEM THROUGH OVER THE TOP

Increased use of smartphones and the availability of wireless broadband have encouraged the use of Internet-based platforms and services that often compete with similar services based on longer technology. For example services such as Facebook, Skype, and WhatsApp that offer voice or video calls over the Internet compete with traditional SMS and voice calls through telecommunications networks. Such a platform has gained popularity especially in developing countries because calling via the internet is much cheaper than making calls on telecommunications networks. These online applications and services change the traditional sector and change the landscape of the market economy. The increasing popularity of applications and services, often referred to by telecommunications regulators as "Over-the-Top" (OTT) services, brings new regulatory challenges to the government. Regulatory strategies are needed to be able to continue to develop digital ecosystems in Indonesia. This study is carried out qualitatively through literature studies. The output of this study produced recommendations for policies related to application service policies and content on digital ecosystems through the internet (Over The Top).