POLITICAL HOLOGRAM: A NEW POSSIBILITY OF COMMUNICATION OR PHANTOM MENACE OF 3D HANDLING A DIGITAL SOCIETY?

The article is devoted to a political hologram – an innovative element of political communication in the form of a three-dimensional image in order to increase the recognition of the image of a politician among target audiences. As a scientific methodology the author uses the comparative analysis of case studies of political holograms of India, Turkey, Spain, France and Russia. It is concluded that despite the user’s euphoria from technological innovations, political hologram on the background of low political awareness of citizens and the lag of the regulatory framework from the technological revolution can serve manipulative purposes. Three-dimensional holographic images, due to their maximum proximity to real people and objects, will have a powerful emotional and psychological impact on the users. Besides, those who are interested in politics will rather use human feelings from euphoria to a different plan of fears.