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How Does Citizen Science Compare to Online Survey Panels? A Comparison of Food Knowledge and Perceptions Between the Zooniverse, Prolific and Qualtrics UK Panels
- Source :
- Armstrong, B, Reynolds, C, Bridge, G, Oakden, L, Wang, C, Panzone, L, Schmidt Rivera, X, Kause, A, Ffoulkes, C, Krawczyk, C, Miller, G & Serjeant, S 2021, ' How Does Citizen Science Compare to Online Survey Panels? A Comparison of Food Knowledge and Perceptions Between the Zooniverse, Prolific and Qualtrics UK Panels ', Frontiers in Sustainable Food Systems, vol. 4, 575021 . https://doi.org/10.3389/fsufs.2020.575021, Frontiers in Sustainable Food Systems, Vol 4 (2021)
- Publication Year :
- 2021
- Publisher :
- Frontiers Media S.A., 2021.
-
Abstract
- Copyright © 2021 Armstrong, Reynolds, Bridge, Oakden, Wang, Panzone, Schmidt Rivera, Kause, Ffoulkes, Krawczyk, Miller and Serjeant. With an increasing focus on the uptake of healthy and sustainable diets, a growing body of research has explored consumer perceptions and understanding of the environmental impacts and safety of foods. However, this body of research has used a wide range of methods to recruit participants, which can influence the results obtained. The current research explores the impact of different recruitment methods upon observed estimations of the carbon footprint (gCO2e), energy content (Kcal), food safety and animal using three different online recruitment platforms; Qualtrics (N = 397), Prolific (N = 407), Zooniverse (N~601, based on unique IP addresses). Qualtrics and Prolific participants rated the carbon footprint, energy content, food safety and animal welfare of all foods in the survey. Zooniverse citizens rated the carbon footprint or energy content then food safety or animal welfare of all foods in the survey. Kruskal-Wallis and Chi-square analyses compared the energy content and carbon footprint estimations with validated values, and differences in estimate accuracy and perceptions between recruitment methods. Participants were unable to accurately estimate the carbon footprint and energy content of foods. The carbon footprint of all foods were overestimated, with the exception of beef and lamb which was underestimated. The calorie content of fruits and vegetables are typically overestimated. Perceptions of animal welfare and food safety differed by recruitment method. Zooniverse citizens rated animal welfare standards to be lower for meat products and eggs, compared to Qualtrics and Prolific participants. Overall, Qualtrics participants typically held the highest food risk perceptions, however this varied by food type. The lack of knowledge about the carbon footprint and energy content of foods demonstrates the need for consumer education and communication to enable the move toward healthier and more sustainable diets. Perceptions of food safety and animal welfare demonstrate a baseline from which to develop consumer focused communications and governance. We have shown that different recruitment tools can result in differences in observed perceptions. This highlights the need to carefully consider the recruitment tool being used in research when assessing participant knowledge and perceptions. STFC Food Network+ pilot funding (ST/P003079/1), and STFC 21st Century challenge funding (ST/T001410/1) Piloting Zooniverse for food, health and sustainability citizen science; HEFCE Catalyst-funded N8 AgriFood Resilience Programme and matched funding from the N8 group of Universities; Research England project Food based citizen science in UK as a policy tool.
- Subjects :
- carbon footprint
media_common.quotation_subject
lcsh:TX341-641
030209 endocrinology & metabolism
HM
Horticulture
Management, Monitoring, Policy and Law
Q1
Consumer education
methods
03 medical and health sciences
0302 clinical medicine
Animal welfare
Perception
citizen science
Citizen science
030212 general & internal medicine
Marketing
Baseline (configuration management)
methods, citizen science
media_common
Global and Planetary Change
lcsh:TP368-456
Ecology
business.industry
energy content
Corporate governance
consumer perception
food environmental impact
portion size
Food safety
Sustainability sciences, Communication
lcsh:Food processing and manufacture
H1
Carbon footprint
business
lcsh:Nutrition. Foods and food supply
Agronomy and Crop Science
Food Science
Subjects
Details
- Language :
- English
- ISSN :
- 2571581X
- Database :
- OpenAIRE
- Journal :
- Armstrong, B, Reynolds, C, Bridge, G, Oakden, L, Wang, C, Panzone, L, Schmidt Rivera, X, Kause, A, Ffoulkes, C, Krawczyk, C, Miller, G & Serjeant, S 2021, ' How Does Citizen Science Compare to Online Survey Panels? A Comparison of Food Knowledge and Perceptions Between the Zooniverse, Prolific and Qualtrics UK Panels ', Frontiers in Sustainable Food Systems, vol. 4, 575021 . https://doi.org/10.3389/fsufs.2020.575021, Frontiers in Sustainable Food Systems, Vol 4 (2021)
- Accession number :
- edsair.doi.dedup.....9aa7212699f1deaccd4849dbefa6f19a
- Full Text :
- https://doi.org/10.3389/fsufs.2020.575021