Social capital as a determinant for raising ecosystem services awareness - an application to an Albanian pastoral ecosystem

International audience; This paper aims to map the ecosystem services (ES) provided by a reputed agropastoral ecosystem in the south of Albania and ascertain whether social capital affects the level of importance attributed to them. A perception analysis of both buyers and sellers of ES within the pastoral ecosystem is undertaken. The pastoral ecosystem is mainly evaluated for cultural services such as tradition, enhancing the area’s image, and environment ES. The strong inclination towards cultural ES and socioeconomic services indicates a lack of awareness of both buyers and sellers of ES in the local community regarding the environmental aspects of their ecosystem. However, participants showing a higher radius of trust with high linking social capital are more likely to confer very high importance to environmental services. Similarly, the cultural ES (traditional aspect) of the pastoral ecosystem is affected by cognitive and structural social capital. These are interesting findings for public policymaking concerning the opportunity to develop market transaction ES. Its development is more ground-based and effective if participation and civic engagement, especially the Linking dimension, is enhanced in the pastoral community.