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Merchandising as a Strategic Tool to Enhance and Spread Intangible Values of Cultural Resources
- Source :
- Sustainability, Vol 10, Iss 7, p 2122 (2018), Sustainability, Volume 10, Issue 7
- Publication Year :
- 2018
- Publisher :
- MDPI AG, 2018.
-
Abstract
- The design of cultural and environmental goods can aim at valorising both material and immaterial cultural heritage at different scales. Specifically, the merchandising product, which is often the victim of production stereotypes, can instead collaborate with a disruptive force in the construction of the non-ephemeral &ldquo<br />sense&rdquo<br />of a visit. It is, in fact, able to spread complex contents in scientifically correct and comprehensible ways for different targets, condensing the immaterial patrimony into (small) new, low-cost and rich-in-meaning artefacts. This case study, proposed as evidence of such an approach, pertains to a research and teaching activity that was developed in 2017 with 230 university students of design, with the aim of setting up a collection of dedicated merchandising products for a regional talc mine Ecomuseum. The challenge involved narrating the material culture of the location through products that were philologically coherent with the context, but new from the language, functionality, productivity, user involvement and economic accessibility points of view. The resulting projects are, at present, being screened by the Ecomuseum in order to select the most significant for future production. In conclusion, the activity was shown to be potentially scalable and repeatable in other contexts, in which design can valorise an intangible heritage of immense value through products that, inserted into a more extensive strategy of valorisation of the cultural heritage, are within the reach of all.
- Subjects :
- Value (ethics)
Knowledge management
Geography, Planning and Development
product design
TJ807-830
Context (language use)
Management, Monitoring, Policy and Law
TD194-195
design scales and levels
01 natural sciences
Renewable energy sources
design methodology
0502 economics and business
cultural heritage
ecomuseum
intangible heritage
material culture
museum merchandising
talc mine
Production (economics)
GE1-350
Design methods
Productivity
Environmental effects of industries and plants
Product design
Renewable Energy, Sustainability and the Environment
business.industry
010401 analytical chemistry
05 social sciences
0104 chemical sciences
Environmental sciences
Cultural heritage
Product (business)
Business
050212 sport, leisure & tourism
Subjects
Details
- ISSN :
- 20711050
- Volume :
- 10
- Database :
- OpenAIRE
- Journal :
- Sustainability
- Accession number :
- edsair.doi.dedup.....a14a398fea4e72661c032565bcc20494