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Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement
- Source :
- Media and Communication, Vol 4, Iss 2, Pp 69-91 (2016), Media and Communication, International Broadcasting and Public Diplomacy in the 21st Century
- Publication Year :
- 2016
- Publisher :
- Cogitatio, 2016.
-
Abstract
- This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies. (author's abstract)
- Subjects :
- Mass Communication
Persuasion
strategic influence
Digitale Medien
01 natural sciences
ddc:070
lcsh:Communication. Mass media
0508 media and communications
Broadcasting (networking)
Soziale Medien
Sociology
Strategic communication
media_common
Communication
international relations
05 social sciences
lokale Kommunikation
Advertising
Public relations
public diplomacy
lcsh:P87-96
New media
strategic communication
diplomacy
foreign policy
international broadcasting
international politics
International broadcasting
politische Strategie
internationale Politik
internationale Beziehungen, Entwicklungspolitik
Auslandsrundfunk
local public
political influence
social media
media_common.quotation_subject
interaktive Medien
050801 communication & media studies
journalism
Media Politics, Information Politics, Media Law
Internationale Beziehungen
Medienpolitik, Informationspolitik, Medienrecht
media policy
Public Diplomacy
lokale Öffentlichkeit
political strategy
Fremdbild
Journalismus
Social media
Außenpolitik
Diplomatie
digital media
News media, journalism, publishing
Government
010405 organic chemistry
business.industry
politischer Einfluss
Public diplomacy
International Relations, International Politics, Foreign Affairs, Development Policy
interactive media
0104 chemical sciences
Medienpolitik
Massenkommunikation
local communication
foreign radio
Publizistische Medien, Journalismus,Verlagswesen
business
ddc:327
stereotype
Subjects
Details
- ISSN :
- 21832439
- Volume :
- 4
- Database :
- OpenAIRE
- Journal :
- Media and Communication
- Accession number :
- edsair.doi.dedup.....ac2d5bf0f62830f24b189df6a897abd5