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Relying on External Information Sources When Answering Knowledge Questions in Web Surveys
- Source :
- Sociological Methods & Research
- Publication Year :
- 2019
- Publisher :
- SAGE Publications, 2019.
-
Abstract
- Knowledge questions frequently are used in survey research to measure respondents’ topic-related cognitive ability and memory. However, in self-administered surveys, respondents can search external sources for additional information to answer a knowledge question correctly. In this case, the knowledge question measures accessible and procedural memory. Depending on what the knowledge question aims at, the validity of this measure is limited. Thus, in this study, we conducted three experiments using a web survey to investigate the effects of task difficulty, respondents’ ability, and respondents’ motivation on the likelihood of searching external sources for additional information as a form of over-optimizing response behavior when answering knowledge questions. We found that the respondents who are highly educated and more interested in a survey are more likely to invest additional efforts to answer knowledge questions correctly. Most importantly, our data showed that for these respondents, a more difficult question design further increases the likelihood of over-optimizing response behavior.
- Subjects :
- Sociology and Political Science
Computer science
Online-Befragung
Umfrageforschung
Fragebogen
050801 communication & media studies
Antwortverhalten
Paradata
0508 media and communications
survey research
cognitive ability
050602 political science & public administration
Messung
data quality
response behavior
Social sciences, sociology, anthropology
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Measure (data warehouse)
Sozialwissenschaften, Soziologie
Datenqualität
questionnaire
05 social sciences
Survey research
Cognition
Data science
0506 political science
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
ddc:300
Satisficing
online survey
measurement
knowledge questions
measurement error
paradata
satisficing
web surveys
kognitive Fähigkeit
Social Sciences (miscellaneous)
Subjects
Details
- ISSN :
- 15528294 and 00491241
- Volume :
- 51
- Database :
- OpenAIRE
- Journal :
- Sociological Methods & Research
- Accession number :
- edsair.doi.dedup.....ad26c8433c62a68d6909912aad8ffb74