Modeling the effect of Mobility-as-a-Service on mode choice decisions

Mobility-as-a-Service (MaaS) can be considered the latest innovative technological solution to sustainable transportation. It offers travelers access to a pre-paid bundle of transportation modes on a single app with the additional convenience of the integration of planning, booking, and payment. Capturing the impact of this new technology on travel behavior remains a challenge, given the scarce number of comprehensive MaaS pilots. In this study, a stated adaptation experiment was designed to determine travelers’ propensity toward using this new service. Such knowledge sheds light on the potential of MaaS to alter daily travel patterns.