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Tobacco marketing in California and implications for the future
- Source :
- Tobacco Control
- Publication Year :
- 2010
- Publisher :
- BMJ Group, 2010.
-
Abstract
- Background Tobacco marketing influences tobacco use initiation, maintenance of use, and it undermines comprehensive tobacco control programmes. Policies to ban the impact of tobacco marketing are most likely to be more effective if they are comprehensive, as partial bans shift marketing to non-banned forms of media. A comprehensive approach to reducing tobacco marketing includes documentation through monitoring, media and policy interventions and aggressive enforcement of existing laws. Methods This paper summarises California tobacco industry monitoring of events and retail outlets, and findings about exposure to and beliefs about tobacco industry marketing among youths and adults conducted during the period 2000 through 2008. Results There was no overall change in the average number of cigarette materials per store, and an increase in the percentage of stores with advertisements promoting price discounts for cigarettes. Stores with cigarette advertisements near candy displays declined from 12.5% (95% CI 9.8% to 15.2%) to 1% (95% CI 0.2% to 1.9%) of stores, and advertisements at or below the eye-level of children declined from 78.6% (95% CI 75.2% to 82.0%) to 31% (95% CI 27.1% to 34.9%) of stores. Overall, the number of public events with tobacco sponsorship declined from 77.3% to 48.1%. This trend was consistent with a significant decline noted among high school students and adults who reported seeing tobacco advertisements at events or attending a tobacco company-sponsored event. Conclusions Tobacco industry monitoring, media, policy and enforcement interventions may have contributed to observed changes in tobacco marketing and to declines in reported exposure to tobacco marketing.
- Subjects :
- Adult
medicine.medical_specialty
master settlement agreement
Health (social science)
Tobacco use
Adolescent
public policy
Psychological intervention
enforcement
Tobacco Industry
point-of-sale
Tobacco industry
California
tobacco surveillance sponsorship
tobacco marketing
Advertising
Tobacco
Medicine
Humans
Marketing
Child
advertising bans
health care economics and organizations
food and drug administration
evaluation
business.industry
Public health
Tobacco control
Smoking
Public Health, Environmental and Occupational Health
advertising and promotion
public obinion polls
monitoring
Public Opinion
Costs and Cost Analysis
media campaign
business
Research Paper
policy
Subjects
Details
- Language :
- English
- ISSN :
- 14683318 and 09644563
- Volume :
- 19
- Issue :
- Suppl_1
- Database :
- OpenAIRE
- Journal :
- Tobacco Control
- Accession number :
- edsair.doi.dedup.....aed6ade1ed9209f742c17fd135aea43c