Vaccination narratives

Based on exploratory findings, we aim to examine whether 1) anti-vaccination narratives are more persuasive than anti-vaccination expositories (=main effect); 2) this is caused by less cognitive resistance when reading narrative (versus expository) anti-vaccination texts (=mediation); 3) the persuasive effect of anti-vaccination narratives (versus expositories) on vaccination attitudes is stronger as people are more vaccine-hesitant (versus more vaccine-positive) (=interaction); 4) an interaction between vaccine hesitancy and text format also occurs on attitude certainty (=interaction); 5) any interaction effects on vaccination attitudes and attitude certainty can also be explained by changes in cognitive resistance (=mediated moderation).