Brand tribalism and self-expressive brands: social influences and brand outcomes

MLA

Elaine Wallace, and Lorna Ruane. “Brand Tribalism and Self-Expressive Brands: Social Influences and Brand Outcomes.” Journal of Product & Brand Management, vol. 24, July 2015, pp. 333–48. EBSCOhost, https://doi.org/10.1108/jpbm-07-2014-0656.

APA

Elaine Wallace, & Lorna Ruane. (2015). Brand tribalism and self-expressive brands: social influences and brand outcomes. Journal of Product & Brand Management, 24, 333–348. https://doi.org/10.1108/jpbm-07-2014-0656

Chicago

Elaine Wallace, and Lorna Ruane. 2015. “Brand Tribalism and Self-Expressive Brands: Social Influences and Brand Outcomes.” Journal of Product & Brand Management 24 (July): 333–48. doi:10.1108/jpbm-07-2014-0656.