Optimizing Last Mile Delivering Through the Analysis of Shoppers’ Behaviour

E-business leads some changes in urban freight transport, due to an higher level of demand for goods and services, sport network. A key logistical problem of e-commerce is the delivery on the last step and is known as the problem of the last mile delivery (LMD). In this context, the chapter presents the results of a study carried out in Ukraine where e-shoppers (consumers) were interviewed. The dependences of the method of purchasing and receiving goods from customer socio-economic data have been pointed out. Then, the indications for defining solutions to optimize the deliveries in terms of transport operators, receivers and collectivity costs have been obtained.