Culinary Tourism Analysis at Restaurants with Tourism Satisfaction Mediation

Purpose: The study analyzes culinary tourism owned by restaurants in South Tangerang City to find out whether there is tourist satisfaction and what are the factors that can provide culinary tourists’ satisfaction. This research is also to find out, whether a restaurant in South Tangerang City has become a popular culinary destination. Design/Methodology/Approach: Respondent data collected on tabulations, processed and analyzed by SEM Wrap PLS. Findings: The results show a positive and significant relationship between service quality and tourist satisfaction, a positive and significant relationship between service quality and tourist loyalty through tourist satisfaction. The results also show a positive and significant relationship between tourist satisfaction and tourist loyalty. Practical Implications: For entrepreneurs in the field of culinary tourism to develop strategies to increase the value of a culinary tourism service product. Providing benefits for the development of halal culinary tourism. Helping the South Tangerang City government in developing halal culinary tourism. Originality/Value: The study provides a deeper understanding of the desires of culinary tourists to restaurants in South Tangerang City.
peer-reviewed