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Discrete dynamic pricing and application of network revenue management for FlixBus

Authors :
Simon Laumer
Marcel Freyschmidt
Jesús Martínez-Blanco
Christiane Barz
University of Zurich
Laumer, Simon
Publication Year :
2023
Publisher :
Palgrave Macmillan, 2023.

Abstract

We consider a real discrete pricing problem in network revenue management for FlixBus. We improve the company's current pricing policy by an intermediate optimization step using booking limits from standard deterministic linear programs. We pay special attention to computational efficiency. FlixBus' strategic decision to allow for low-cost refunds might encourage large group bookings early in the booking process. In this context, we discuss counter-intuitive findings comparing booking limits with static bid price policies. We investigate the theoretical question whether the standard deterministic linear program for network revenue management does provide an upper bound on the optimal expected revenue if customer's willingness to pay varies over time.

Details

Database :
OpenAIRE
Accession number :
edsair.doi.dedup.....cbf2c4e66292fecf4af4fa8d388784e1
Full Text :
https://doi.org/10.5167/uzh-212775