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Investigating why online purchasing push offline sales in the luxury market

Authors :
Anna Claudia Pellicelli
Claudia Franze
Publication Year :
2020
Publisher :
Global Alliance of Marketing & Management Associations, 2020.

Subjects

Subjects :
customer experience
offline experience
omnichannel
online behaviour
Advertising
luxury brands
Business
Purchasing

Details

Language :
English
Database :
OpenAIRE
Accession number :
edsair.doi.dedup.....cc5f6125048d70b847db816a7974c059

Tools

Authors Abstract Subjects Details