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Development of a Technological Platform for Implementing VTBC Programs

Authors :
Eleonora Sottile
Italo Meloni
Giuseppe Delogu
Benedetta Sanjust
Source :
Transportation Research Procedia. 3:129-138
Publication Year :
2014
Publisher :
Elsevier BV, 2014.

Abstract

This paper presents the architecture of a technology platform constructed for the purpose of conducting personalised campaigns for promoting sustainable transportation. In particular, the proposed platform is designed to automate phases and activities of a Voluntary Travel Behaviour Change programme (VTBC), with a view to extending it to the large scale, reducing the resource commitment. A VTBC pilot test on a small convenience sample is also presented that aims to better define some features such as form and content of Personalised Travel Plans (PTP) and reinforcing messages provided to participants with a view to encouraging sustainable travel behaviour.

Details

ISSN :
23521465
Volume :
3
Database :
OpenAIRE
Journal :
Transportation Research Procedia
Accession number :
edsair.doi.dedup.....d2439140461d98413fcfd7c1f0d65b45
Full Text :
https://doi.org/10.1016/j.trpro.2014.10.098