Measuring the Performance of Innovation Processes: A Balanced Scorecard Perspective

In a continuous changing world, a company can achieve a competitive advantage by improving its talent to exploit intangible assets, focusing less on financial results. The most adequate performance measurement method used to identify and illustrate the main drivers of the business, and which offers also an important view on organization's strategy is the Balanced Scorecard model that aligns and focuses every part of the organisation on improving and implementing the strategy. This paper aims to identify the proper key indicators within the organisation that are used to measure the innovation processes. In order to obtain a clear view on the results after measuring the innovation process, the most appropriate research method will be an exploratory research based on case study. The main result of the paper is the analytical framework created by exploiting the key indicators of the organisation used to measure the performance of innovation processes.