The family policy positions of conservative parties: A farewell to the male‐breadwinner family model?

Since the Golden Age of the Welfare State ended, the male-breadwinner family model traditionally supported by conservative parties has been put under pressure. Familialism appears to be no longer attractive to a changing, more volatile constituency. By comparing four different European countries – namely, Denmark, Germany, Italy and the United Kingdom – this work investigates the evolution of the conservative parties’ family policy positions in the post-Fordist era (1990s–2010s). The article has two goals. First, relying on a multidimensional theoretical framework where both social consumption and social investment policy instruments are at stake, it probes whether conservatives have switched their positions by backing de-familialism and thus the dual-earner family model. Second, it explains policy position change or stability over time and cross-country differences through a multicausal analytical framework. The content analysis of party manifestos shows that, in the post-Fordist era, the conservative parties have supported ‘optional familialism’, thus upholding both familializing and de-familializing measures. However, such positions are not static. In the 1990s, support for familialism was higher while, since the 2000s, there has been a constant, increasing backing of de-familialism. While the shift is evident for all the parties, cross-country differences remain. The comparative historical analysis has pointed out that the specific ‘optional familialism’ positions taken by the conservative parties over time result from the interaction of constituency-oriented, institutional, contextual and political factors.